Do you ask yourself the question, how do I advertise my book? Do you run through a list that looks something like this.
Blue Nib advertising is an ideal way to promote an event, book launch or a product. The ad is displayed on the sidebars of the site or in the body of content, in an article where it is most likely to drive click-through to your target, and the rates per view are favourable compared with most other platforms.
1000 impressions €5.00
5000 verified clicks €20.00
10000 verified clicks €35.00
When it comes to sharing the word about your latest book online, social media is hard to beat. No matter how many followers you have, do not underestimate the value of real world relatives, friends, and colleagues into promotion. They are the ones who will (With a little gentle prodding) start the conversation. Get them to share the teasers you post and to retweet your marketing pages. You need to kick-start the conversation to attract new followers. The infamous Algorithms will increase the visibility of a post that is seeing action, so monitor your posts, answer comments, add new information.
People spend a lot of time on social media and are more open to information shared on Facebook, Twitter and the various other platforms than from practically any other media.
A website is a very useful tool for any writer at any stage of their career. The Blue Nibs house designer is available for those who are interested in building one. But like all tools, it must be used to garner a return. A website is a great place to engage with your audience, you can post content, share events and use the website as an endpoint for your social media posts.
Once you’ve found your audience, or they have found you, it is important to keep them engaged. The best way to communicate is by email and the Newsletter is a great way to do this. Attracting new readers is important, but keeping in touch with the ones you already have is equally, if not more important, after all, .it’s more likely that people who love your writing will read your new book. Newsletters utilise sign-up forms that capture contact details on your website, there are many free services you can use for your but you need to send them a notification once your publication is available. The Blue Nib uses Mailchimp.
If you write for a niche market, get get yourself known on the websites that service that market. Most interest sites have forums, or if not, perhaps they will accept guest posts, some may even pay for content. Your book should be in demand so that people will want to buy and read it. There are also a plethora of websites that will announce the arrival of your new book for free but not all of them have high readership. Getting your book into the hands of readers is a war of attrition. Creating demand and awareness are key.
Influencers are a relatively new phenomenon. There are blogs and sites that cater to most interest areas and the authors of some of those blogs have a great reach. These influencers may help you promote your book among their subscribers. Some will charge, but some, if they like your book may promote it free.
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